We are your qualitativethinking partner.

The AI analysis platform for qualitative research.

Transcribe and analyse interviews, focus groups and communities data, with every finding linked back to the moment it was said, keeping you close to the evidence.

Behind the insights at leading brands and agencies

Quallie product walkthrough
Multi-language50+ languages transcribed & translated
Hours, not weeksfrom upload to first findings
Every insightlinked to its source moment
GDPR-compliantyour data never trains AI models
Inside Quallie.Ai

From raw footage to findings in minutes

01 · Upload

Every source in one workspace

In-depth interviews, focus groups and community studies, as audio, video and transcripts. Everything lands organised, tagged and searchable.

Audio, video, transcriptsZoom, Sharepoint, Google DriveRecollective & Field Notes
02 · Transcribe

Cross-cultural by default

High-quality transcripts in over 50 languages, speaker-labelled and time-coded, with one-click translation between the original language and English.

50+ languagesTranslationSpeaker labels
03 · Analyse

Analysis with depth

Move between the big picture and line-level detail. Chat with the data, work in question grids and mind maps with every claim citing the moment it came from.

Chat with the dataQuestion gridsMind maps
04 · Clip

Clips that land with stakeholders

Highlight a quote and get the clip, subtitled automatically. Build reels that bring findings to life for stakeholders.

Text-based editingAuto subtitlesReels
Use cases

Built for every form of Good Work

Quallie.Ai isn't analysis autopilot. It supports your own frameworks and advanced prompts, so you decide what to ask and how to ask it, and the platform does the heavy lifting, shows the patterns and cites the moment behind every answer.

Creative & UX evaluation
Know which concept landed, and why

Run your concept or proposition tests however you like, interviews, focus groups or video surveys.

CX research
Map the journey from real interviews

Interview customers across each stage of their journey, wherever you run the sessions.

Creative development
Hear how your messaging really landed

Gather reactions to campaigns and messaging in your usual sessions.

NPD
See what resonates before you build

Talk to the people you're building for, however you reach them.

Ethnography & org culture
Track how culture shifts across markets

Run ethnographic or in-depth research across markets and communities.

Foresight & futures
Base your foresight on real interviews

Collect first-person accounts and expert interviews on where things are heading.

After the debrief

Your report shouldn't expire

Most research dies in a PDF. In Quallie.Ai, the deliverable keeps its connection to the data underneath, so anyone can ask it a question months later and get an answer with the evidence attached.

Every project adds to a persistent research memory and living intelligence.

Customers

Trusted by the people who run the research

Teams using Quallie.Ai cut analysis from days to hours, without losing the evidence behind a single finding.

Quallie.Ai feels like a second brain. I can just ask questions of the data and spend more time reflecting on what I've learned, not tending to it.
Cath Richardson
Cath RichardsonPartner, Stripe Partners
Stripe Partners

After trying various AI tools, Quallie.Ai stood out for its superior analysis, intuitive workflow and helping us bring reports to life with clips and reels.

Laura Payten
Laura PaytenPartner
.YONDER

Quallie.Ai has become an essential part of our analysis workflow: it helps us quickly surface patterns and themes across interviews while staying grounded in what participants actually said.

Paul Jarvis
Paul JarvisInsights Analyst
nature

Quallie.Ai helped speed up the laborious side of interview analysis so we could focus on the insights. Making reels on Quallie.Ai was so quick and our client loved them.

Gemma Jones
Gemma JonesCultural Insights
Common Strategies
Good Work Matters report cover

From our research community

Good Work Matters

One-to-ones with the people who care where strategic insight goes next, our annual report on craft in the AI era.

Read the report

Security & privacy

Trusted with your participants' words

Qualitative data is some of the most sensitive a business holds. Privacy and compliance are built into Quallie.Ai from the ground up, never bolted on afterwards.

GDPR compliantBuilt for European research from day one.
Your data never trains modelsContractually. Your research stays yours.
Encrypted end to endIn transit and at rest, on secure cloud infrastructure.
Access controlledPer-project workspaces keep client data walled off.

FAQ

Questions, answered

Anything else? Write to us at hello@quallie.ai or book a demo.

See your own data in Quallie.Ai

Book a 30-minute demo with our team and see Quallie.Ai work on your own research, from upload to findings.