We are your qualitativethinking partner.
The AI analysis platform for qualitative research.
Transcribe and analyse interviews, focus groups and communities data, with every finding linked back to the moment it was said, keeping you close to the evidence.
Behind the insights at leading brands and agencies

From raw footage to findings in minutes
Every source in one workspace
In-depth interviews, focus groups and community studies, as audio, video and transcripts. Everything lands organised, tagged and searchable.
Cross-cultural by default
High-quality transcripts in over 50 languages, speaker-labelled and time-coded, with one-click translation between the original language and English.
Analysis with depth
Move between the big picture and line-level detail. Chat with the data, work in question grids and mind maps with every claim citing the moment it came from.
Clips that land with stakeholders
Highlight a quote and get the clip, subtitled automatically. Build reels that bring findings to life for stakeholders.
Built for every form of Good Work
Quallie.Ai isn't analysis autopilot. It supports your own frameworks and advanced prompts, so you decide what to ask and how to ask it, and the platform does the heavy lifting, shows the patterns and cites the moment behind every answer.
Upload the recordings from your concept test sessions and ask Quallie.Ai for:
- A side-by-side comparison across concepts
- Question grids mapped to your own stimulus plan
- Verbatim evidence behind every preference
Run your concept or proposition tests however you like, interviews, focus groups or video surveys.
Interview customers across each stage of their journey, wherever you run the sessions.
Gather reactions to campaigns and messaging in your usual sessions.
Talk to the people you're building for, however you reach them.
Run ethnographic or in-depth research across markets and communities.
Collect first-person accounts and expert interviews on where things are heading.
After the debrief
Your report shouldn't expire
Most research dies in a PDF. In Quallie.Ai, the deliverable keeps its connection to the data underneath, so anyone can ask it a question months later and get an answer with the evidence attached.
Every project adds to a persistent research memory and living intelligence.
Customers
Trusted by the people who run the research
Teams using Quallie.Ai cut analysis from days to hours, without losing the evidence behind a single finding.
“Quallie.Ai feels like a second brain. I can just ask questions of the data and spend more time reflecting on what I've learned, not tending to it.”
“After trying various AI tools, Quallie.Ai stood out for its superior analysis, intuitive workflow and helping us bring reports to life with clips and reels.”
“Quallie.Ai has become an essential part of our analysis workflow: it helps us quickly surface patterns and themes across interviews while staying grounded in what participants actually said.”
“Quallie.Ai helped speed up the laborious side of interview analysis so we could focus on the insights. Making reels on Quallie.Ai was so quick and our client loved them.”

From our research community
Good Work Matters
One-to-ones with the people who care where strategic insight goes next, our annual report on craft in the AI era.
Security & privacy
Trusted with your participants' words
Qualitative data is some of the most sensitive a business holds. Privacy and compliance are built into Quallie.Ai from the ground up, never bolted on afterwards.
See your own data in Quallie.Ai
Book a 30-minute demo with our team and see Quallie.Ai work on your own research, from upload to findings.















